Hartree Team

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Anoop Alex
CEO, Hartree

As the CEO and founder of Hartree, Anoop Alex spearheads innovative solutions in the realm of environmental, social, and governance (ESG) and energy management. With a robust background...

in sustainability, energy management, and advanced AI/ML technologies, Anoop brings over 15 years of specialized expertise to his role. He holds an MBA from Duke University and an MS in Mechanical Engineering from Iowa State University.

Before founding Hartree, Anoop excelled in several high-impact roles, including Product Manager at Schneider Electric and Global Product Head of Sustainability and Autonomous Control at Honeywell. In these capacities, he was instrumental in launching several offerings and propelling them into multimillion-dollar Innovative SaaS solutions.

In 2023, Anoop established Hartree with a mission to empower organizations to enhance their environmental performance and minimize carbon footprints through cutting-edge technologies. His vision for Hartree is built on a foundation of using technology as a catalyst for environmental sustainability and devising solutions that make a significant difference. Under his leadership, Hartree is at the forefront of assisting businesses in navigating and excelling in their sustainability journeys.

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James Parker
Executive Advisor, Hartree

With an illustrious career spanning over 40 years, James Parker stands as a pillar of expertise in environmental, social, and governance (ESG) initiatives, sustainability practices, ...

and energy management for commercial and manufacturing customers. A proud alumnus of the University of Wisconsin-Madison, James graduated in 1981 and has since been at the forefront of leading transformative projects and strategic developments.

Before joining Hartree, James held pivotal roles at Schneider Electric and North Carolina State University. His tenure at these institutions was characterized by groundbreaking strategies that significantly enhanced energy management systems and achieved remarkable cost savings. His efforts have not only conserved energy but have also solidified enduring partnerships with industrial stakeholders, elevating their sustainability operations to new heights.

Beyond his professional endeavors, James has been an influential figure in industry associations. He served as the Region II Vice President for the Association of Energy Engineers (AEE) and the Region V Vice President for the Association for Facilities Engineering (AFE), dedicating his expertise to advance the industry's standards.

At Hartree, James plays a crucial role in shaping the product development roadmap, bringing his wealth of knowledge to the forefront of our sustainability missions. His insights are instrumental in guiding our strategic direction, ensuring that our solutions not only meet but exceed the evolving demands of energy efficiency and sustainable practices.

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Andrew Neff
CMO, Hartree

With over 15 years of experience, Andrew is a seasoned Executive in operations, product marketing, business strategy, and digital transformation. He holds an MBA from the Georgia Institute of Technology and ...

a bachelor’s degree from Miami University and has a track record of orchestrating comprehensive strategy and commercial operations.

Prior to joining Hartree, Andrew spent roughly 10 years at General Electric in Market & Competitive Intelligence and at Honeywell as the General Manager & Chief Product Officer for their SPS Portables business, leading new product innovation, strategy, and global commercialization. Most recently, he was Vice President of Product Marketing and Commercial Operations at Quorum Software, where he leads go-to-market and commercialization for the global portfolio of software offerings.

Beyond his professional endeavors, Andrew has made significant contributions to youth sports through volunteer coaching. He serves as one of the founding board members of the Georgia High School Water Polo League and has held coaching roles at Lakeside High School, Saint Ignatius High School, and USA Water Polo as one of the program's Olympic Development Coaches.

At Hartree, Andrew plays a critical role in our sales enablement, go-to-market, and strategic direction. His experience and insights will ensure that our solutions continue to exceed our customer's expectations and evolve to meet the various demands of energy efficiency and sustainable practices.